Public Relations (PR) helps brands communicate with people, build trust, and maintain a good image. In India, the PR industry has grown rapidly, with many agencies helping businesses reach their audience through media, events, and online platforms. A good PR agency does more than send press releases – it helps brands get noticed, handle issues, and create a positive reputation. In this article, we look at the top 10 PR agencies in India for 2025, with Brands Accord leading the list.
1. Brands Accord – Leading the Way
Brands Accord, based in Bangalore, is a growing agency focusing on digital marketing, web design, mobile apps, and online campaigns. It helps brands improve visibility, engage audiences, and grow online. The team combines creativity and strategy to deliver measurable results for businesses of all sizes.
Why Brands Accord Stands Out:
- Creative Strategies: Designs campaigns that connect with audiences.
- Experienced Team: Skilled professionals who understand the market well.
- Proven Results: Helps clients grow their business and reach more people.
Clients:
Works with companies in technology, healthcare, and consumer goods.
2. Adfactors PR – A Strong Reputation
Founded in 1997, Adfactors PR is one of India’s largest PR agencies, specializing in corporate communication, crisis management, and media relations. Known for professionalism and reliability, it serves sectors like finance, technology, and manufacturing. The agency blends traditional and modern PR techniques to achieve strong results.
Why It’s Notable:
- Offers a wide range of PR services.
- Trusted by major brands for its expertise.
- Helps clients across industries like finance, technology, and more.
Clients:
Serves sectors such as finance, technology, and manufacturing.
3. Edelman India – Global Knowledge, Local Expertise
Part of the global Edelman network, Edelman India offers corporate communications, digital PR, and reputation management. Combining international experience with local insights, it creates campaigns that build credibility and visibility. The agency serves sectors such as technology, FMCG, and consumer electronics, helping brands connect with audiences effectively.
Why It Excels:
- Strong global resources.
- In-depth understanding of the Indian market.
- Blends traditional and digital PR strategies effectively.
Clients:
Works with companies in technology, FMCG, and consumer electronics.
4. MSL India – Storytelling Experts
MSL India is known for crafting stories that capture attention and ensure consistent messaging across all media channels. The agency focuses on engaging audiences and building a strong brand presence through creative communication strategies.
Why It Stands Out:
- Creates compelling stories that engage people.
- Keeps messaging consistent online and offline.
- Focuses on real audience engagement.
Clients:
Works with sectors like food and beverages, personal care, and lifestyle.
5. Weber Shandwick India – Building Conversations
Weber Shandwick India combines global reach with local knowledge to create campaigns that matter. The agency helps brands handle challenges, increase visibility, and maintain a positive reputation.
Why It’s Effective:
- Crafts messages that reach the right audience.
- Uses international resources to expand reach.
- Builds and maintains strong brand reputations.
Clients:
Serves sectors including technology, consumer goods, and healthcare.
6. Concept PR – Creative Campaigns
Concept PR is known for creativity and designing campaigns that attract attention and deliver results. The agency focuses on engaging audiences effectively and measuring success to improve brand impact.
Why It Excels:
- Creates innovative campaigns.
- Engages audiences effectively.
- Delivers measurable results for clients.
Clients:
Works with companies in automotive, FMCG, and consumer products.
7. Value 360 Communications – Client-Focused PR
Value 360 Communications builds trust between brands and audiences by creating tailored solutions. The agency aligns PR strategies with client goals, ensuring campaigns deliver credibility and measurable results.
Why It Stands Out:
- Tailors PR strategies for each client.
- Focuses on building credibility.
- Aligns PR campaigns with business objectives.
Clients:
Serves sectors like healthcare, education, and technology.
8. PR Professionals – Ethical and Reliable
PR Professionals focuses on honesty and trust, offering a full range of PR services. The agency builds long-term client relationships while helping brands maintain a positive public image.
Why It’s Trusted:
- Uses ethical PR practices.
- Offers comprehensive services.
- Builds long-term client relationships.
Clients:
Works with sectors including real estate, education, and hospitality.
9. Zeno Group – Purpose-Driven PR
Zeno Group creates campaigns that align with a brand’s purpose. The agency helps brands communicate meaningful messages that engage audiences and build trust.
Why It Excels:
- Creates campaigns based on brand values.
- Connects deeply with audiences.
- Crafts messages that inspire and motivate.
Clients:
Serves sectors like FMCG, retail, and technology.
10. First Partners – PR for Growth
First Partners focuses on strategic PR that helps brands grow. Using data and research, the agency creates campaigns that increase visibility and deliver measurable outcomes.
Why It’s Effective:
- Plans strategies aligned with business goals.
- Uses data to optimize results.
- Helps brands increase visibility and reach.
Clients:
Works with companies in finance, healthcare, and technology.
How to Choose the Right PR Agency for Your Brand
Choosing the right PR agency is important for your business success. Here are some tips:
- Understand Your Goals: Know what you want – brand awareness, crisis management, or digital growth.
- Check Expertise: Look for agencies experienced in your industry and type of PR you need.
- Evaluate Track Record: See past campaigns and results to know if they deliver measurable outcomes.
- Consider Creativity: A good agency should think creatively and come up with fresh ideas.
- Communication Matters: They should communicate clearly and be easy to work with.
- Budget & ROI: Make sure their services fit your budget and offer good return on investment.
FAQ’s – (Frequently Asked Questions)
Q1: What is a PR agency?
A PR agency helps brands manage their reputation, communicate with audiences, and handle media relations.
Q2: How does PR help a business?
PR increases brand visibility, builds trust, manages crises, and creates a positive public image.
Q3: Can digital marketing agencies also provide PR services?
Yes, some digital marketing agencies offer PR services, especially for online campaigns and social media engagement.
Q4: How much does hiring a PR agency cost in India?
Costs vary depending on the agency size, services, and campaign complexity. It can range from a few thousand to lakhs per month.
Q5: How long does it take to see results from PR campaigns?
Results can take a few weeks to several months depending on campaign type, goals, and media coverage.
Conclusion
India’s PR industry is large and diverse, with agencies offering different strengths. Whether you need traditional PR, digital campaigns, or crisis management, choosing the right agency can make a big difference. Brands Accord leads the list, showing that innovative approaches, strong strategies, and client-focused solutions can help a brand grow and stand out.
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